The Story Behind the Spread
About us
Sweet As Me – Naturally Sweet, Made in New Zealand
At Sweet As Me, we believe you don’t have to choose between eating well and enjoying what you love. Based in beautiful New Zealand, we craft jams that are bursting with real fruit flavour and 85% less sugar — so you can spread, spoon, and snack without the guilt.
Our signature flavours — apricot, pineapple, and strawberry — are made using simple, wholesome ingredients. We skip the sugar overload and artificial extras to let the natural sweetness of the fruit shine through. It's jam, reimagined — lighter, cleaner, and made for everyday moments.

What started as a small idea in a home kitchen quickly grew into a full range of fruit-forward jams that people could feel good about. Whether you’re starting your day or finishing a meal, Sweet As Me is your go-to for something naturally delicious.
85% Less Sugar, 100% Real Taste:
We’ve cut the sugar, not the flavour. Enjoy naturally sweet jams made with real fruit — no artificial aftertaste, just pure, fruity goodness.
Fruit Comes First:
Our apricot, pineapple, and strawberry jams are made with real, juicy fruit as the star ingredient — no fillers, concentrates, or shortcuts.
Proudly Made in New Zealand:
Crafted in Aotearoa with care and simplicity, Sweet As Me reflects the honesty, quality, and natural beauty of its roots.
Finally, a jam that actually tastes like fruit! I’m watching my sugar intake, so finding something this flavourful with 85% less sugar is a win. The pineapple one is next-level — fresh, tangy, and not too sweet. I’ve even started adding it to my smoothies!
Jessica
